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Public Relations Program and Courses

News: PR Diploma program recognized by CPRS for excellence in education - Read More

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Today’s public relations professionals must be able to design external and internal communications plans, and integrate the new theoretical and practical models of public relations practice that have emerged in recent years. The Diploma in Public Relations program meets these needs, preparing you to think critically, develop teamwork skills and a strong work ethic, and manage time effectively while working under the pressure of deadlines and multiple projects.

Offered exclusively online through distance education, you can take this program part-time to complement your work schedule or full-time for a faster rate of completion. Through these online courses, you will learn valuable writing skills and gain a better understanding of research and its applications. You’ll also increase your awareness of current events, the impact of global issues and their impact on organizations.

If you work in a public relations or communications field – in the public or private sector – and you want to continue your professional development or upgrade your qualifications, these public relations courses – and the public relations diploma qualification – will help to shape your career.

Public Relations Diploma Program

Expand your knowledge and enhance your career with the Diploma in Public Relations

Public Relations is one of the fastest growing professions. Our diploma program is offered online so you can work full time while completing the diploma. Public relations is an exciting field and as a graduate of this program you’ll be eligible for employment in public, private, and non-profit organizations.

The Diploma Program in Public Relations has been developed in conjunction with an academic advisory committee which includes professionals and academic representatives from the Canadian Public Relations Society (C.P.R.S.); private sector communications agencies; B.C. Government Communications office; Crown Communications offices; and the Division of Continuing Studies, Public Relations and Information Services, Faculty of Business, and School of Public Administration, University of Victoria.

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Public Relations Courses

A sampling of the courses we offer as part of the Public Relation Diploma Program include:

• Public Relations Theory and Practice
  The need for effective public relations in both the private and public sectors is growing rapidly. Become someone who can apply the principles of public relations in a strategic way and be seen as a valuable asset to many kinds of organization. Read More

• Writing for Public Relations
  Focus on writing and editing—fundamental skills in the practice of public relations. You will learn the basics of editing, as well as the elements of good writing… Read More

• Ethics and Public Relations
  Examine the function of ethics in society, ethics history, the consequences of transparency, the specific language of communications ethics and the relationship of business ethics and communications. Read More

• Communication Planning
  Communication planning is one of the most important aspects of the public relations function. Upon completion of this course you will be able to design detailed communication plans… Read More

Please note that the above courses may not be offered every term. Visit the Public Relations Courses page for the courses currently offered.