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Public Relations

COURSE INFORMATION

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Writing for Public Relations

This course focuses on writing and editing as fundamental skills in the practice of public relations. You learn the basics of editing, as well as the elements of good writing, their role in organizational communications and their specific applications in various media.

At the end of this course, you will be able to apply these skills to the production of a range of communications vehicles, including news releases, newsletters, annual reports, feature articles, advertising copy, and video and audio productions.

Prerequisite: Public Relations Theory and Practice


Format

Distance Education (online learning)

Requisites


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Details

Course Code: HPPR405

Text: Texts: Public Relations Writing: Form & Style (9th ed.; required) by Newson and Haynes and The Canadian Press Stylebook: A Guide for Writers and Editors (15th ed.; optional)