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COURSE INFORMATION

Research and Evaluation

This course focuses on the role of research and evaluation in public relations. You learn the theoretical and practical uses of research in general, as well as specific research techniques and options that can be used with communication plans. The importance of evaluation in public relations theory is a key theme throughout the course material.

Required text: Strategic Public Relations Management: Planning and Managing Effective Communication Programs (2nd ed.)

Format

Distance Education (online learning)

Requisites

• Acceptance into the Public Relations Certificate Program. Successful completion of HPPR401 Public Relations Theory and Practice

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