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COURSE INFORMATION

Media Relations

The influence of the news media on public policy and consumer behaviour is increasingly important to companies and organizations. For this reason, the public relations practitioner should understand how to establish and maintain positive media relations. This course will explain the role of the news media, how it operates, and the unwritten rules that govern interaction with the news media. You will learn how to construct an effective media relations strategy, how to be interviewed with skill and assurance, and how to evaluate media relations within the corporate public relations plan.

Required Text:  In the News: The Practice of Media Relations in Canada (2nd ed) by Carney

Format

Distance Education (online learning)

Requisites

• Acceptance into the Public Relations Certificate Program. Successful completion of Public Relations Theory and Practice.

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