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COURSE INFORMATION

Marketing

CBA/DBA Course

• Program Options: CBA DBA

Marketing has two essential functions: to identify and to satisfy a buyer's needs. In this introduction to marketing management, you examine the concepts and techniques used by business to perform these functions. Topics include: target market definition; buyer behaviour; demand forecasting; product, pricing, communications, and distribution strategies; marketing research; and market planning and organization.

Format

Please Note:  This course is offered in multiple formats, but not every format will be offered each term.

On Campus

The course is normally 13 weeks in duration and consists of one three-hour class per week. Classes are customarily held on campus on weekdays from 7:00pm to 10:00pm. This schedule may vary, depending on class format and location.

By Distance

Students login to the course and communicate with the instructor and fellow students via the course management system Moodle. For further information about Moodle, visit the Moodle Startup Kit at http://distance.uvic.ca/onlinehelp/tutorials/moodle/. All assignments and course activities will be submitted electronically to the course instructor. 

Intensive course

Students may also take this course in intensive format on-campus course to reduce completion time.  This course is completed in Intensive format as a mandatory part of the part-time Certificate and Diploma in Business Administration programs, as well as the Certificate in Business Administration - Fast Track program, the Diploma in Business Administration - Aviation program, and the Diploma in Business Administration - Accelerated program.

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