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COURSE INFORMATION

Marketing Communications

CBA/DBA Course

• Program Options: CBA DBA

Marketing Communications builds skills based on the promotion strategy concepts introduced in the Marketing course. In this course you will further explore the promotional mix, including a comprehensive review of advertising, promotion, and public relations from a strategic perspective.

Through project work, you will build skills in developing and implementing a workable, cost-effective promotional plan.

Topics covered include:

• speeches and presentations
• brochures, posters, and other print media
• mass media
• public relations tools
• paid advertising, including television, radio, newspaper, and other media
• special promotion and ancillary strategies

Note: field work and group work may be required.

Recommended Prerequisite: Marketing (BMBA240)

Format

On Campus

This course is normally 13 weeks in duration and consists of one three-hour class per week. Classes are customarily held on campus on weekdays from 7:00pm to 10:00pm. This schedule may vary, depending on class format and location.

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