COURSE INFORMATION
We're sorry,
This course is not currently open for online registration
Please contact us for more information regarding its availability at
register@uvcs.uvic.ca or +1 (250) 472-4747
This course introduces you to the theory, techniques, and procedures employed in market research. Using concepts related to research design, sampling, questionnaire design, and data analysis, you will go on to examine specialized topics including advertising, consumer behaviour, product research, forecasting, and location decisions.
On Campus
This course is normally 13 weeks in duration and consists of one three-hour class per week. Classes are customarily held on campus on weekdays from 7:00pm to 10:00pm. This schedule may vary, depending on class format and location.
In order to perform maintenance on the UVic servers, there will be intermittent outages this Saturday, May 19 from 6:00-8:00 am (Pacific Time). You may not be able to log in to your courses during this period.
If you experience any problems after 8:00 am on Saturday, May 19, please contact the Onlinehelp Desk at 250-721-8476 (toll-free 1-888-721-8476 in North America) or by email at dehelp@uvic.ca.