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COURSE INFORMATION

Managing the Public Relations Function

This course focuses on the management of the public relations function, based on research findings of excellence in public relations and communication management. It explores the differences and similarities when applying the knowledge gained from the research in organizational and agency settings. Topics include characteristics of excellent organizations, excellence factors, communications models, the circle of influence, characteristics of manager and technician roles, budgeting, preparing cost estimates, responding to requests for proposals and making client presentations.

 Text: Manager's Guide to Excellence in Public Relations and Communication Management, by David Dozier with LA Grunig and JE Grunig and PR Client Service Manual, by Tom Gable.

Format

Distance Education (online learning)

Requisites

• HPPR401 - Public Relations Theory and Practice

• Acceptance into the Public Relations Certificate Program

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