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COURSE INFORMATION

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E-Commerce and Social Marketing (formerly Introduction to E-Commerce)

CBA/DBA Course

This course introduces you to the electronic marketplace and the rapidly developing field of e-commerce.

Combining lectures and seminars, the course provides the foundation for both the practice and theory of doing business over the Internet. Covers topics such as: web based business models; privacy and security concepts are stressed from a business perspective; technology, applications, and  trends in social marketing; and electronic payment systems are explored.

Note

No required textbook

Format

Please Note:  This course is offered in multiple formats, but not every format will be offered each term.

On Campus

The course is usually 13 weeks in duration and consists of one three-hour class per week. Classes are customarily held on campus on weekdays from 7:00pm to 10:00pm. This schedule may vary, depending on class format and location.

Intensive course

Students may also take a one week intensive on-campus course to reduce the completion time of this course.


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Details

Course Code: BMBA450

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