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COURSE INFORMATION

Communication Planning

Communication planning is one of the most important aspects of the public relations function. This course provides you with the knowledge and skills required for designing effective communication plans. By focusing on the essential steps in developing, implementing and evaluating communication plans that fit the mission, goals and objectives of an organization, you are able to combine both the theory and practice to produce your own sound and effective communication strategies. Upon completion of this course, you will be able to design detailed communication plans, incorporating an essential planning process into their public relations element. Different communication planning models are presented, including issue management, project-specific, crisis, annual or operational, and more.

Prerequisite: Public Relations Theory and Practice

Format

Distance Education (online learning)

Requisites

• HPPR401 - Public Relations Theory and Practice

• Acceptance into the Public Relations Certificate Program. Successful completion of Public Relations Theory and Practice.

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