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COURSE INFORMATION

Case Studies in Public Relations

Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives. You will use personal experience, external sources and information from other courses to develop and present opinions, arguments and perspectives on each case.

Prerequisites: Public Relations Theory and Practice; Communication Planning; and Research and Evaluation. 

Format

Distance education (online learning)

Requisites

• HPPR401 - Public Relations Theory and Practice
• HPPR403 - Communication Planning
• HPPR404 - Research and Evaluation

• Acceptance into the Public Relations Certificate Program.  Successful completion of 3 prerequisite courses.

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