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COURSE INFORMATION

Advertising Management

CBA/DBA course

BMBA335

• Program Options: CBA DBA
• Prerequisite: Marketing or equivalent

This course provides managers, business owners, and professionals with a solid understanding of the development and management of advertising campaigns that support an organization�s business and marketing strategy.

Topics covered include:

• introduction to advertising
• ethics and regulation
• use of agencies
• research and planning
• media planning and strategy
• media buying
• creating print, broadcast, and other forms of advertising
• sales promotion
• advertising campaigns
• business to business advertising
• international marketing

Note: field work and group work may be required.

Format

On Campus

The course is normally 13 weeks in duration and consists of one three-hour class per week. Classes are customarily held on campus on weekdays from 7:00pm to 10:00pm. This schedule may vary, depending on class format and location.

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